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E.Mi

E.Mi is an international brand of stylish studio manicure, the favorite of superstars, nail industry leaders, and fashionistas in 28 countries all over the world.

E.Mi is well-loved for its high-quality products, a never-ending stream of product innovation, unique designs, and comprehensive business solutions for beauty studios.

A global brand

E.Mi is a global brand in every sense of the word, working with the best suppliers of raw materials from Europe, South Korea, and the USA to create the best products.

A favorite of celebrities

E.Mi manicure is favored not only by Russian fashion icons, such as singer Glukoza or actress Polina Maksimova – it is also the first choice of many Hollywood superstars like Noomi Rapace, Doutzen Kroes or Rihanna.

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A shining star of Fashion Weeks

E.Mi manicure shines bright at Fashion Week catwalks around the world – in Paris, Moscow, London, or Seoul.

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E.Mi manicure

The popularity of the comprehensive E.Mi manicure speaks for itself, with beauty studios in 156 cities around the world providing the service to 32 000 clients. All E.Mi products are made to be on par with the European quality standards, guaranteeing the procedure’s safety to both the client and the nail artist.

Always in trend.

Ekaterina Miroshnichenko

Ekaterina Miroshnichenko
From a nail master to a world champion

A founder and the main E.Mi brand technologist, an author and designer of Enamel over Gold (2008), Imitation of a reptile skin (2009) , Crackled Effect and Ethnic Prints (2010), Velvet sand and Liquid stones (2012), 3D Vintage (2013), TEXTONE&Combiture (2014); a designer of unique materials: Black Tulip, Velvet sand, GLOSSEMI, EMPASTA, TEXTONE, PRINCOT; a world champion nail design (Paris, 2010), two-time European champion (Athens, Paris, 2009), an international referee.


Vera Miroshnichenko

Vera is the brand’s co-founder, head product engineer of E.Mi Gel system, and a business trainer with 15 years of experience in the beauty salon industry. She is also the author of E.Mi Business School’s programs for the beauty studio owners – “How to attract and keep your customers”, “How to attract and keep your personnel”, “Efficient beauty salon marketing”, and “Beauty salon budgeting and planning”.


Vera Miroshnichenko